My name is Predrag and I’m a product and brand designer based in Oslo, Norway. I design and develop websites, webapps and online services.

I’ve worked with branding and editorial design, art directed human rights campaigns. In my professional experience I had a chance to work for some of the biggest brands and systems, as well as with progressive and ambitious startups and organisations.  

Ethical design, crypto and free software (FOSS) are my passions.

Great design can change the way we interact with each other and technologies. In close collaboration with clients, I'm helping them to improve relation with their customer base.
Open and creative approach help me design inclusive and accessible product and service experiences that fit seamlessly into people's lives.

Experience Design

By applying different digital product methodologies, including interactive prototyping, usability testing and iterative development to bridge the gap between the digital experiences of users and their physical ones. With context adaptive user experience strategy I'm helping my team and client to meet user expectations. By understanding product development process, we make decisions that put users at the center of every solution.

User-Interface Design

Establishing Design System or adopting to current in use is important in order for digital product or service to look good and trustworthy. For this to happen, it’s essential to have a orientation to the details in application of it while keeping in mind system for your design work. In relation to developers we try to find  solutions for them to appreciate a system too – they’ll like to have link with familiar frameworks. From clients to developers and most importantly end users, having an order in design making their work and usage happier.

Brand Design

What successful brand establishing can do is to create symbolic recognition of harmonic relationship between customers, employees and end users.  My branding services include customer expectations research, audience analysis and competitive analysis of similar offerings by other brands. Cultural audits are defining a brand's practices while creating social media materials while communicating brand.
Final result are defined in Book of Graphic Standards that visualize new creation or improvement in form and character of a logo. That includes examples of application and basic set of social media banners and newsletter examples.

Don't hesitate to say  hello 😁💬 and inform me about your ideas for collaborations.