The Multiple Sclerosis Society (MSf) helps people who suffer from a chronic inflammatory disease (MS) and their families. The organisation's mission is to inform people about the most important things they need to know about the disease, its symptoms and research in the field.

With an optimistic message - together we are stronger, a better life despite the disease.

Refreshing Identity 
Experience

Previous logo that was simplified, but not completely changed. 

The challenge of the previous identity and colours was to support the organisation's vision and messaging. It didn't comply with WCAG either.

New Colors and visual expressions

Different visual experience defined — clarity, balance focus and optimism

Strategic positioning 

Scientific and trustworthy, but also humanistic, the language of the people

Website and interface design

Friendly, calm tone. With the support of illustration, we convey a message of hope with the website.